1st eBay guide - How to sell a briefcase

Selling an item on eBay , successfully, is not hard at all. It needs to contain a true and realistic description of the item that is sold, giving all the measurements, volumes of the item, describing all the extra's and all the flaws that the item is having.
The way how I sell my items is in the view of the buyer. What does the buyer like about my item and how can I make the description the way that it will choose mine against the other 20 or a undress out there to be sold.
First of all, do not write a whole chapter about your item. The description needs to be short, precise and to the point. The description needs to be all true, all the flaws of the item must be described, especially if it is not brand new.
Let's take for example the briefcase for sale in the following link:
http://www.ebay.com/itm/171322253617?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649
The item name already describes a lot about the item, in this case it is a briefcase.
To be able to give a very precise description, pictures are taken and posted beside the written description. The pictures should show the item clearly.

Shipping and handling charges should be clearly stated as well if there is a return policy that applies to the item.
As all these statements were written a nice background of the pictures as a frame, can be chosen to show the item in a favorable way and outstanding from the other items.
If there are any questions from the buyers, make sure, there are all timely answered and they are polite and strait to the point.
Over all: Happy Bidding!